Ketan Mekarta

Semrush wanted to launch their first global lifestyle campaign ‘Life on my own terms”. Previously Semrush focused their global marketing messaging on product feature and benefits. In 2023, Semrush’ goal to ‘inspire the next generation of digital marketers’, meant that they had to approach a more brand/product benefit-led approach and given that they wanted to engage a more millennial audience than before - So my job was to support them with a social-first approach.

Agency - Hey Honey Amsterdam
Ketan Mekarta - Associate Creative director
Olivia Rynkiewicz - Art director / Designer
Barbara Ryan - Art director
Anastasia Bettin - Copywriter
Marco Kruk - Editor
Prunelle Mathet - Motion designer
Taylor Handsley - Content director

The Official Music Video for Jacob Colliers latest single ‘WELLLL’, dedicated to his partnership with Crocs. The striking official music video, produced by Hey Honey, serves as the centrepiece for the global collaboration between Jacob Collier and Crocs.

Agency - Hey Honey Amsterdam
Ketan Mekarta - Creative director
Jérémy Froideval - Creative director
Barbara Ryan - Art director
Ioana Iancu - Copywriter / Senior creative
Celine Boubekri - Head of client services
Liam Hesketh - Account manager
Gussie Peile - Executive Producer
Morgan Beattie & Lea Enghelabi - Producer
Mike Harvey - Director
Gemma Tickle - Set Designer

Every brand has a story. “Based on a Story” is a Pop Up Store series that tell the story of each brand in a honest way, but not only that. It is a cultural experience as we are working closely with the local communities in each city that we will pop up.

Olga, Tanya and Ketan, three founders are all designers running their own brands. This multicultural and multidisciplinary combo completes each other. We understand your journey like no other and happy to move forward together discovering new places and meeting amazing people on the way.

Creative director/ Designer: Ketan Mekarta
Brand - Based on a Story

https://www.basedonastory.co/

ECHO THE STREET - Footlocker x Crocs collaboration

We celebrate unique personalities by joining them on an exploration

of the urban streets that shaped them into artists and community leaders who create a real echo through their meaningful work and beliefs. We explore the European streets of Paris, Madrid, Frankfurt and Milan that inspired the lives of these unique people, and which still carry the echo of their early life experiences, moments of inspiration and places that shaped who they are in the present.

Influencers who are making an echo with their style, work and meaningful community initiatives go to the streets that shaped them.

They will relate their own stories by walking around the streets/ neighbourhood. This walk will allow us to showcase the Echo shoe in a natural way, while highlighting each influencer’s style, personality, and the places that inspired them to do the meaningful work that they’re involved with in the present.

We collaborated with influencers who not only have a unique style, but they have a real impact in their communities.

Agency - Hey Honey Amsterdam
Ketan Mekarta - Associate Creative director
Ioana Iancu - Senior creative / Copywriter
Ines Mourao - Designer
Mariona May - Designer
Paulo Magalhaes - Editor
Morgan Beattie - Producer

Love Xmas your way

For some, the busy Christmas period can be anything but exciting. The reality for many is that the Christmas period is chaotic, overwhelming and an absolute drag. From visiting annoying family members, going to one too many Christmas parties, eating Christmas food you don’t even like and not to mention the hustle and bustle of Christmas shopping. Instead of labelling these people as the Grinch, we want to help them drown out the noise and fall in love with Christmas their way. We want to celebrate the Christmas time icons that choose to celebrate their way. Gen Z’s are more attracted to non-conformists and people willing to stand out of the crowd. We want to show them that JBL feels the same way.

The red thread is how JBL is creating space to express who they are, and how they express themselves. They choose their own story and put themselves out there to inspire others.

Agency - Hey Honey Amsterdam
Ketan Mekarta - Associate Creative director
Ines Mourao - Designer
Paulo Magalhaes - Editor

Social media launch/ assets campaign in Europe for an extraordinary phone Honor 9X. Entirely produced in-house.

Team:

Art Direction: Ketan Mekarta
Copywriter: Sid Guha
Visual Design: Farid Bawa / Ivaylo Klissarov
Motion: Cris Adajar

Agency: DDB & Tribal Amsterdam

Mood images are sourced from unplash.

Team:

Art Direction: Ketan Mekarta
Copywriting: Sid Guha
Visual Design: Ivaylo Klissarov /Esmée Lechner
Motion: Marco Kruk

Agency: DDB & Tribal Amsterdam

Collaboration with TBWA Amsterdam. Assets were provided by them for digital translation.

“Beter voor Natuur & Boer”
Together with our farmers, AH wants to ensure that products in their supermarket are made and grown with care and respect for products and nature. From farm to the store.

Team:
Creative director: Lennart Wienecke
Creative lead: Ketan Mekarta
Art director: Ketan Mekarta & Yvette van Keulen
Motion: Evert Ybema
Illustration: Raag Raisinghani

Agency: APS Group Amsterdam

Modu, a platform for rekindle old memory. Share stories and remember beautiful memories with your friends and family.

The goal was to trigger emotions via old shared memories to get more and more people to talk and meet up. Modu is an icebreaker, a simple way to rekindle friendship and go from online to offline.  

Team. Angelica Askvik, Wonjun Song, Abraham Abbi Asefaw, Ketan Mekarta, Christian Grandin and Arnaud-Arthur.

Client : Volontaire and Lofbergs
 

The summer 2021 campaign for Albert Heijn. Showcasing the summer flavours in pop colors and tropical shadows.

Team:
Creative director: Lennart Wienecke
Art director: Ketan Mekarta
Designer : Elena Ivanova
Photography: Tobias Reymond

Agency: APS Group Amsterdam

Amsterdam based brand MWM set out to introduce ground-breaking, hand crafted and sustainable apparels for you. MWM is reshaping vintage warm blankets into cozy winter coats. We have worked as a collaborative partner throughout the growth journey, from early vision explorations to branding and a full digital brand roll out.

www.masha-maria.com

My role: Branding, Design & Art direction

Winter photographer - Neige Thebault

Summer photographer - Passian Smit

INTOUCH is travel insurance company and my freelance client. The brief was to come up with game to promote Summer Eurotrip and get the clients to the calculator page for the insurance. We created a game, based on 3 main choices that we make when we decide where to go: weather hot/cold, landscape mountain/sea and budget cheap/expensive. The test-game works when you scroll down the screen, based on the parallax effect. The final result is fun and colorful illustrated journey through different worlds!

My role - Concept, Designer and Art director

Team : Olga Kotova & Ketan Mekarta

Freelance project

Client - Intouch/Awsmpssm

Birdhouses made of upcycled cigarette filters. Sick project that's saving the environment by Isaac Monte.

Creative director: Bram Holzapfel
Art director: Ketan Mekarta
Copy writer: Sid Guha

Royal Canin Breed campaign 2019
Veterinary focus TV Idents

DDB Unlimited Amsterdam
Ketan Mekarta - Art director
Sid Guha - Copywriter
Ivaylo Klissarov - Designer
Bahram Hosseinpour - Motion designer

The Hive platform celebrates, supports and engages with people who see the world differently and want to bring positive change through creativity.

My role - Art director & concept

Agency: DDB & Tribal Amsterdam